good to great

People also ask


  • Who is the author of good to great?

  • The book is really a research project led by Collins as a follow-up to his book Built to Last: Successful Habits of Visionary Companies. He researched hundreds of companies to identify sets of “good” companies where one became “great” while a close competitor failed.

  • What are the lessons from good to great?

  • Confront the Brutal Facts: Companies transitioning from Good to Great must be willing to identify and assess defining facts in the company and in the larger business environment. Collins outlines a four-step process to promote awareness of emerging trends and potential problems:

  • Which is the best takeaway from good to great?

  • Good to Great Key Takeaway #9: To head off the notion that these features can be implemented or cultivated overnight, Collins and his team came up with the “flywheel” analogy. A heavy flywheel takes an enormous amount of energy to get going—but once it’s spinning, it only takes a small amount of energy to keep it turning or to increase its speed.

  • How to go from good to Great in business?

  • In fact, the leaders of companies that went from good to great started not with “where” but with “who.” Start by getting the right people on the bus, the wrong people off the bus, and the right people in the right seats. Then review the core values and establish a vision.

    good to great

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