People also ask
What is UTM tagging in Google AdWords?
UTM tracking is a tagging convention for URLs that let you analyze where your users are coming from. If you look on the URLs you click from most marketing email or banner ads, you’ll see UTM tagging.
What is the UTM tracking code in Google Analytics?
A UTM code is a snippet of code that you can add to the end of a URL to track the performance of campaigns and content. They allow you to track those URLs when they get clicked on. UTM codes make Google Analytics pick up on the data in the code and log it with the pageview reports. The resulting data is visible in Google Analytics automatically.
What does UTM mean?
Unified Threat Management (UTM) is a term first used by IDC to describe a category of security appliances which integrates a range of security features into a single appliance. UTM appliances combine firewall, gateway anti-virus, and intrusion detection and prevention capabilities into a single platform.
What are UTM parameters?
UTM parameters. Urchin Tracking Module (UTM) parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. They were introduced by Google Analytics’ predecessor Urchin and, consequently, are supported out-of-the-box by Google Analytics.