retargeting

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  • What is retargeting advertising and how does it work?

  • Retargeting is a Marketing technique that consists of re-impacting with advertising those users who at some point have interacted with your brand, social profile or visited your website. In short, the objective of retargeting is that the user who has not completed the purchase, download or the action we want them to do, come back to finish it.

  • Is retargeting the same as remarketing?

  • Sometimes retargeting is referred to as "remarketing" (even though it actually is remarketing). An example of this is Google’s Remarketing Tools. They are all retargeting tools in the classic…

  • How does retargeting work technically?

  • Technically, retargeting boils down to following anonymous visitors who have previously visited your website, and showing them ads for the products or services viewed. This works across different channels, including social media, display, and email. Such advertising serves as a kind reminder to finalize the purchase. Oct 11 2019

  • Why does retargeting work?

  • Retargeting is so effective because it focuses your advertising spend on people who are already familiar with your brand and have recently demonstrated interest. That’s why most marketers who use it see a higher ROI than from most other digital channels.

    retargeting

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